The Challenge

Christopher Architecture & Interiors had built a national reputation, luxury residential and commercial work across Birmingham, LA, and New York, but no single piece capturing the design philosophy behind it. The firm needed a film that could win over prospective clients and prospective hires at once.

The Approach

Ninety Nine Natives built a brand and recruitment film around the firm's own philosophy of intentional design, told through the people who live it daily rather than a narrated service overview.

The Execution

The film pairs interviews with real studio footage and standout completed projects, showing the collaborative process between architecture and interiors that defines the firm's identity. Built to serve two audiences at once, it gives clients a feel for the design sensibility and gives prospective hires a feel for the culture they'd be joining.

The Result

Christopher Architecture & Interiors now has one asset that does double duty: a brand piece for prospective clients and a recruiting tool for top design talent, told through the firm's own people and work.