The Challenge

LaGrange College needed a brand campaign that could stand out in a crowded higher-education landscape and speak to prospective students across very different paths, from athletics and the sciences to aviation and the arts. The challenge was finding one creative concept flexible enough to hold all of those stories together

The Approach

In partnership with 5 Degrees Branding, Ninety Nine Natives produced “You Are More,” a brand anthem film built around real students and their experiences. We wanted to show the many facets of student-life on campus.

The Execution

The film weaves together vignettes from the football program, chemistry labs, the aviation program, and women’s basketball to show the breadth of what a LaGrange education makes possible. Every scene was shot on location with current students, giving the campaign a level of authenticity that stock or scripted content couldn’t match.

The Result

“You Are More” gave LaGrange College a piece it could use across recruitment, admissions events, and social channels, and it earned a 2026 Birmingham ADDY Silver award from the American Advertising Federation.