The Challenge LIV Development needed to introduce Livano, a new residential community, to prospective residents in a way that sold a lifestyle, not just a floor plan.

The Approach Ninety Nine Natives created "This is Livano. Live Better.," a brand film that frames the community around the everyday experience of living there — the pace, the amenities, the sense of place — rather than a standard real estate walkthrough.

The Result The film gives LIV Development a flagship brand piece for Livano that can anchor the community's marketing across its website, sales center, and social channels.