The Challenge

Goodfield Foundation needed a brand film that could introduce who they are to LIV residents and partners — not as a corporate initiative, but as a living expression of care, generosity, and belonging built around two pillars, Connect and Grow.

The Approach

Ninety Nine Natives produced “Experiencing a Fuller Life,” a documentary-style film told primarily through the voice of Executive Director Steve, with supporting perspective from Goodfield team members. The story moves in three acts, from why Goodfield exists, to how it shows up in everyday moments of connection and growth, to the kind of thriving community it’s building toward, all captured in warm, natural light alongside real residents and real moments rather than staged scenes.

The Result

The film gives Goodfield a piece that welcomes new residents into the heart behind the name, shows partners what makes their approach different, and reflects the same warmth and belonging their programs create in person.